William Grant offers hair straighteners with Tia Maria
27 October, 2014
William Grant & Sons UK has paired Tia Maria with beauty brand Babyliss to recruit 21 to 35-year-old women consumers to the liqueur brand.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
